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10 Ways To Market Your Book

7/17/2013

1 Comment

 
Picture
Last night I attended the Spreading The Word - PR for your Book workshop hosted by Vicki Morrison, a multi-genre author, freelance writer and keynote speaker.


There was to much information a blog post but part of the workshop highlighted 10 ways to market your book. I will detail these below.









10 WAYS TO MARKET YOUR BOOK

1              Your own website!

·         It is essential for an author to have their own website.

·         They can be created and hosted very cheaply.

·         It is a great idea to purchase you name as a domain name (not the name of you book. Remember, the book is your product and you are your brand).

·         Your website should be the central point of your on-line presence. Everything should link back to your site.

2)            Press Release  

·         Press releases are good for attracting the attention of media outlets, book sellers, reviewers as well as readers.

·         Ideally they should have a letterhead with an image of your book cover and contact details.


o   Follow this with the books details

o   Author

o   Title

o   Publisher

o   ISBN

o   Distributor

o   RRP (Recommended Retail Price)


·         When sending press releases out you need to research and target them at the right person.

·         Find out the targeted person’s name and correct spelling of it.


o   It’s no use sending a press release and book to a newspaper for a review if they do not review your genre.

o   Or to the purchaser of a bookshop that doesn’t sell your genre.


·         The more targeted you can be the more chance of success you have.

3)            Articles – Magazines and Newspapers

·         Most magazines need at least a 3 month lead time for articles.

·         Newspapers are usually much less.

·         Perhaps try an interview an expert in the field relating to the content of your book.


o   The interview can be turned into an article for a magazine relating to your topic

o   This is a great way of coming to the notice of people interested in that topic


·         Some newspapers, particularly local one are usually happy to do a story on the success of a local author especially coming up to a book launch.

4)            Book Launch

·         Be professional

o   Print up invitations (can be done relatively cheaply)

o   Front (Picture of your book cover)

o   Back (Details of the launch)


·         Invite widely

o   Family and friends

o   Colleagues

o   Media representatives

o   Local book sellers

o   Local names/celebrities

o   For children’s books, local teach/librarians

o   Local member

o   Mayor/Local councillors

o   Other authors you know


·         Try and arrange a special guest to do the official launch of the book.

o   Could be the Local Member or Mayor

o   Well known author

o   Celebrity

o   Someone related to the topic of your book.


·         Everything you do, do it as a Point of Difference

·         Don’t be boring. Think outside the box.

o   There is nothing as boring as a launch where the author reads from the book after a bunch of speeches and then does a signing.

o   Have a video or Powerpoint display.

o   Have someone act out a scene

o   Have giveaways or prizes

o   Display art from the book

o   For kids books, do something hands on related to the book

o   Raffle off the chance to have the winner’s name used for a character in your next book.


·         Make the launch special and memorable.

·         Provide nibbles and drinks


o   Ask around, you might get some donations or at least offers of help.

·         Look professional (considering your BRAND)

·         Most important – ENGAGE THE AUDIENCE.


5)            List the book on Amazon

·         Claim your author page. You can edit it to enhance your brand.

·         Pay close attention to key words


o   Take advantage of common search phrases and choose your key words to suit

o   Make it easy for the Amazon, Google etc. Search bots to find your book. That way it will display closer to the top of the list.

o   Try to get reviews on Amazon. Good reviews increase sales.


6)            Book Reviews Sites and Blogs

·         Try to get as many reviews as possible.


o   Find book review sites and request they review your book

o   Target the sites most likely to review in your genre

o   If they can’t do a review, they may still post an author interview or bio. Ask.


7)            Radio

·         Try and get an interview on radio stations


o   Local radio stations are usually open to these

o   ABC does book and reading segments that might do an interview

o   Have giveaways

o   Don’t just try and sell your book, sell your brand


·         Radio interviews are brilliant in the days leading up to your launch, even the morning of the launch.

8)            Social Media (This is a whole topic in itself).

·         Social media sites can be good for generating word of mouth hype for your book

·         Pick sites you are comfortable using

·         Think about who and  where your audience are and if they use social media you would be stupid not to use it to reach them

·         If they don’t use social media then it is not as important.

·         Make sure ALL your social media sites link back to your author website.

·         Social Media Sites


o   Facebook,

o   Twitter

o   Linkedin

o   Goodreads

o   Pinterest

o   Google +


·         DON’T BE ANNOYING

o   Don’t just spruik your book

o   Get involved in the community

o   Promote your brand (YOU)

9)            Blog

·         Start a blog.


o   A writers blog or

o   Readers blog

o   Keep your personal blog separate if you have one

o   Your promotional or professional blog should be highlighting your brand

o   Approach similar blogs and request to do a guest blog post

o   Comment of similar blogs. This generates traffic to your blog

o   After your books release, arrange a blog tour of sites that your audience may frequent.


10)          Join Forums and Discussion Groups

·         Google groups is a good place to find groups interested in your book’s topic.

·         Becoming involved in these communities could generate interest in you and your book.

·         Again, DON’T be annoying.

·         Goodreads has 12 million members who all love to read books.


o   Join their author Program

o   You can add book excerpts

o   Videos

o   Quizzes

o   Host Q & A’s etc.


 

BECOME PART OF THE WRITING COMMUNITY


1 Comment
Bianca M link
7/6/2024 03:58:49 am

Helllo mate nice blog

Reply



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    Author

    Jeffery E Doherty is an children's writer and artist who writes chapter books, picture book texts, junior and young adult novels.

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